Fogo de Chão

 

The Ask(s)

I’ve worked on quarterly radio campaigns, PR-worthy activations, monthly email and social content, and more, all with the goal of driving people crazy with desire for the finest Churrasco cuts and Brazilian sides. So I guess you could say “the ask” was everything.

 

Radio

Promoting the new Porterhouse as part of the Full Churrasco.

A Thrill for Your Cravings - Porterhouse - :30
Possibilities - Porterhouse - :15

Promoting indulgent menu items at the holidays.

You're on the Nice List - Indulgence - :30
On Everyone's Wishlist - Indulgence - :15

Promoting bone-in cuts and making Fogo your celebration destination.

A Reason to Celebrate - Celebration - :30
 

Email

I wrote a lot of emails for Fogo, so here’s a few that I thought were fun.

SL: Red, White, & Fire-Roasted

PH: Enjoy a complimentary children’s Churrasco when you Dine-In July 4th.

SL: Fogo knows best. Mom wants Churrasco

PH: Don’t forget to make your reservation for Mother’s Day.

SL: Take that diploma with a side of Fogo

PH: The world is your Wagyu when you make a reservation.

 

ACD: Jourdain May

CD: Jess Bohonik

Barkley